Although Pakistan has not yet reached this level, but in many countries around the world advertisers have realized that their advertising budged is being wasted as people keep on changing channels when their ads are aired or more than often their ads are displayed to the wrong audience.
Therefore, broadcasters are introducing advertisements based on personal tastes so that traditional advertising is not finished completely either. Through this, people will not be disturbed and will see only ads that are relevant to their interests and needs.
Personal ads would use information gathered from viewer preferences, their geographical locations and thorough customer research. The one size fits all idea will finish with smart ads.
BSkyB is doing a test scheme called AdSmart to see the workability of this idea. In this scheme ads will be stored on the customers Sky HD set top boxes and ads will be transmitted during live viewing. The ad break will not change either. Only the difference would be that the right ads will reach out to the relevant target audience. They will not bug the audience as they will feel a connect to the ads.
Since 50% of the advertising budget is wasted in countries like UK, advertisers are happy with this move. It will take at least two years though to roll the entire scheme.
I guess it is a smart move. Ads can be a nuisance if they are not even relevant to you. It would be great if they could work this one out.
Post Title
→Time For AdSmart
Post URL
→https://beauty009.blogspot.com/2011/03/time-for-adsmart.html
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