Bernardo Hees - Chief Executive of Burger King
It has only been six months since Bernardo Hees who is 40 years old took over Burger King at the position of its Chief Executive. Burger King is a huge chain with 11,500 outlets worldwide. Hees, is under trouble as he uttered a few words about British women that have up roared the women in Britain immensely.
Hees was talking to a group of students in Chicago when he mentioned that in Chicago the food is good and it is known for its good looking women too. He was comparing Chicago with his student life in UK when he was doing his MBA at the University of Warwick. The trouble came when he said that in UK the food is terrible and the women are "not very attractive".
These words are taking him down big time as the British women are absolutely angry on his statements. A women's campaign officer, Charli Fritzner said if he holds such views about women in the academia and considers them as potential distractions, then it is questionable how he views women in the work place.
Women are saying that such statements by its CEO don't make Burger King a very attractive employer for women. Some say, they should just stop buying anything from Burger King as it only makes them fat.
Although, Hees said these words in a very casual manner, his words were noticed quite critically by the world. The company's spokesperson has apologized on Hees' behalf saying that he is sorry if his comment offended anyone. He was only trying to be humorous to connect with his young audience.
Well, I think the British women are being too harsh now that the man has already apologized. Also Mr. Hees should have been more careful because unlike Pakistan in other countries words and actions are carefully monitored and analyzed. Some very small things can trigger the nation and offend many and often what may not sound too big a thing to one might turn out to be a racist remark for others.
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→Why Are The British Women Upset With Burger King's CEO
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→https://beauty009.blogspot.com/2011/03/why-are-british-women-upset-with-burger.html
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